by CabralCommADMN | Jul 13, 2020 | Content Management, News
Creating amazing content isn’t just about great writing and compelling design, it also requires some first-class content management skills. These include evaluating and organizing source materials, tracking projects from start to finish and providing targeted,... 
by CabralCommADMN | Jun 12, 2020 | Content Creation, News
When we set our sights on a new piece of content, we usually think about the traditional formats we’ve been building for years, such as infographics, white papers, blog posts, case studies and eBooks. But every now and then it’s fun to experiment with something new... 
by CabralCommADMN | Jun 1, 2020 | Content Management, News
Nothing conjures an image of precision more than a fine Swiss watch – except, perhaps, the German commuter rail system. Why? Because they’re both always on time. If you want your marketing campaigns to run with Swiss precision without getting derailed, start paying as... 
by CabralCommADMN | May 19, 2020 | Content Management, News
What is the most important question to ask before you roll up your sleeves, get your laptop out and start working on a piece of content? Ask ten different marketers and you may get ten different answers. The truth is, the top question can vary based on your company’s... 
by CabralCommADMN | May 12, 2020 | Content Management, News
Kate the Content Manager can’t believe it! She’s looking at five new assets – created by a team of SMEs, freelancers and agencies – and they’re all consistent with the company’s brand voice and editorial standards. The copy walks the perfect line between buttoned up...