Stop Missing Deadlines with These 3 Tips for Better Content Management

Stop Missing Deadlines with These 3 Tips for Better Content Management

Nothing conjures an image of precision more than a fine Swiss watch – except, perhaps, the German commuter rail system. Why? Because they’re both always on time. If you want your marketing campaigns to run with Swiss precision without getting derailed, start paying as much attention to deadlines as you do to every other element of content development. The ripple effects of missed deadlines Just like leaving one station late can set a train behind for the rest of the day, missing one deadline...

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Content Consistency – 7 Tips to Get That Lovin’ Feeling

Content Consistency – 7 Tips to Get That Lovin’ Feeling

Kate the Content Manager can’t believe it! She’s looking at five new assets – created by a team of SMEs, freelancers and agencies – and they’re all consistent with the company’s brand voice and editorial standards. The copy walks the perfect line between buttoned up and casual, all the acronyms are treated the same and there isn’t a stray serial comma anywhere to be found. This has never happened before, and Kate’s loving it. In our content-driven age it’s not unusual for companies to define...

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It’s 10 a.m. Do You Know Where Your Content Is?

It’s 10 a.m. Do You Know Where Your Content Is?

“I can’t believe this is happening,” Jane sighed, and buried her head in her hands. The email is supposed to be going out in an hour and the usually unflappable Digital Marketing Manager just learned that the white paper it’s promoting is still in design. While Jane’s had close calls before, she knew this one was going to be bad. How could she not see this coming?  Raise your hand if you’ve ever found yourself in Jane’s shoes, scrambling to track down a piece of content days – or sometimes...

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Looking Back: The 5 Reasons I Started a High Tech B2B Content Agency

Looking Back: The 5 Reasons I Started a High Tech B2B Content Agency

One of the benefits of having a little extra time these days is the opportunity we all have to reflect. Many of my memories are simple things from much simpler times: gathering with family, watching my son play baseball and going to restaurants. But I’ve also been thinking quite a bit about something that stretches all the way back to 2008, when I decided to create an agency with a pure focus on high tech B2B content. Back then, content wasn’t quite what it is today. It used to be an add-on to...

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Content in the Times of COVID-19 – A Few Tips from Our Team

Content in the Times of COVID-19 – A Few Tips from Our Team

The arrival of the coronavirus has revealed a lot about our society, our humanity and our ability to adapt in times of great uncertainty. Much of the change is being felt at a personal level as we navigate a new world of remote work, home schooling, supply shortages and social distancing. While that’s not the focus of this article, please know that it most certainly is the backdrop. Because with so much change and uncertainty at home, it can be difficult to know how to go about our business at...

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