Getting Creative with Content: The Power of PowerPoint

Getting Creative with Content: The Power of PowerPoint

When we set our sights on a new piece of content, we usually think about the traditional formats we’ve been building for years, such as infographics, white papers, blog posts, case studies and eBooks. But every now and then it’s fun to experiment with something new and expand our horizons. That’s what we did with a short video introducing the signs and symptoms of Content Chaos. We built it using PowerPoint, which we think works pretty well as a storytelling platform. First, we created a...

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7 Tips to Strengthen Your Content: The Art of the Infographic

7 Tips to Strengthen Your Content: The Art of the Infographic

Infographics are a great way to deliver a lot of information quickly while keeping your readers engaged and entertained. They allow you to simplify complex concepts, highlight the steps in a process or reveal facts and stats that command attention. They can also serve another important purpose. Developed properly, infographics can help lead people to related content that deepens their knowledge and propels their journey forward. Since they’re so sharable, they’re often the first touch point...

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Stop Missing Deadlines with These 3 Tips for Better Content Management

Stop Missing Deadlines with These 3 Tips for Better Content Management

Nothing conjures an image of precision more than a fine Swiss watch – except, perhaps, the German commuter rail system. Why? Because they’re both always on time. If you want your marketing campaigns to run with Swiss precision without getting derailed, start paying as much attention to deadlines as you do to every other element of content development. The ripple effects of missed deadlines Just like leaving one station late can set a train behind for the rest of the day, missing one deadline...

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Content Consistency – 7 Tips to Get That Lovin’ Feeling

Content Consistency – 7 Tips to Get That Lovin’ Feeling

Kate the Content Manager can’t believe it! She’s looking at five new assets – created by a team of SMEs, freelancers and agencies – and they’re all consistent with the company’s brand voice and editorial standards. The copy walks the perfect line between buttoned up and casual, all the acronyms are treated the same and there isn’t a stray serial comma anywhere to be found. This has never happened before, and Kate’s loving it. In our content-driven age it’s not unusual for companies to define...

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It’s 10 a.m. Do You Know Where Your Content Is?

It’s 10 a.m. Do You Know Where Your Content Is?

“I can’t believe this is happening,” Jane sighed, and buried her head in her hands. The email is supposed to be going out in an hour and the usually unflappable Digital Marketing Manager just learned that the white paper it’s promoting is still in design. While Jane’s had close calls before, she knew this one was going to be bad. How could she not see this coming?  Raise your hand if you’ve ever found yourself in Jane’s shoes, scrambling to track down a piece of content days – or sometimes...

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