Better Content Starts Here

Your B2B marketing programs are fueled by a steady stream of blog posts, emails, web pages, infographics and eBooks. But generating consistent, compelling content can be tricky when your internal team is maxed out and your agency and freelance partners are all doing their own thing. That’s where we can make a world of difference. At Cabral Communications, we help you create deep, engaging high tech content that is uniquely yours, while making content simple and seamless to manage.

HIGH TECH CONTENT THAT GOES BEYOND SURFACE LEVEL

It’s a fact of high tech B2B marketing life: your content must “go deep to score points.” And that takes veteran communicators who have extensive experience writing about your technology and industry. Whether you’re in software-defined networking, composable infrastructure, cloud-based disaster recovery, DevOps or broadband delivery, we can put a writer on your project who knows the technology inside and out. And that can give you several advantages:

  More efficient and productive SME interviews

  Less time spent editing drafts and filling in the basics

  Richer content with key nuances that make for a “must-read”

  Content that speaks to your audience – in their language

It’s a fact of high tech B2B marketing life: your content must “go deep to score points.” And that takes veteran communicators who have extensive experience writing about your technology and industry. Whether you’re in software-defined networking, composable infrastructure, cloud-based disaster recovery, DevOps or broadband delivery, we can put a writer on your project who knows the technology inside and out. And that can give you several advantages:

  More efficient and productive SME interviews

  Less time spent editing drafts and filling in the basics

  Richer content with key nuances that make for a “must-read”

  Content that speaks to your audience – in their language

CONSISTENCY THAT COMES BUILT-IN

Outsourcing content to an agency shouldn’t mean sacrificing your company’s key messages, brand voice, editorial guidelines or template specs. Yet all too often, outside content developers miss the mark in these areas and create significant work for you in final review. That’s no fun. At Cabral Communications, we get familiar with the crucial factors that make your content unique, then quality check every draft before it reaches your inbox, to ensure it:

  Follows your detailed content template

  Adheres to your editorial and tone-of-voice guidelines

  Targets the appropriate buyer persona and journey stage

  Achieves the goals of the marketing program it supports

Outsourcing content to an agency shouldn’t mean sacrificing your company’s key messages, brand voice, editorial guidelines or template specs. Yet all too often, outside content developers miss the mark in these areas and create significant work for you in final review. That’s no fun. At Cabral Communications, we get familiar with the crucial factors that make your content unique, then quality check every draft before it reaches your inbox, to ensure it:

  Follows your detailed content template

  Adheres to your editorial and tone-of-voice guidelines

  Targets the appropriate buyer persona and journey stage

  Achieves the goals of the marketing program it supports

COPY THAT WORKS WELL WITH DESIGN

Compelling content is more than text. It’s a marriage of words and pictures, narration and visuals, information and graphics. Unless your content brings copy and design together in a meaningful way, it only goes halfway. Whenever you need it, we can work with your designers (or ours) to guide the creation of visuals that are technically accurate and work really well with the copy we write. Here are a few ways we ensure visually powerful content:

  Helping designers flow copy into your templates

  Guiding stock photography and icon choices

  Mocking up wireframe graphics and diagrams

  Reviewing designed work for accuracy and clarity

Compelling content is more than text. It’s a marriage of words and pictures, narration and visuals, information and graphics. Unless your content brings copy and design together in a meaningful way, it only goes halfway. Whenever you need it, we can work with your designers (or ours) to guide the creation of visuals that are technically accurate and work really well with the copy we write. Here are a few ways we ensure visually powerful content:

  Helping designers flow copy into your templates

  Guiding stock photography and icon choices

  Mocking up wireframe graphics and diagrams

  Reviewing designed work for accuracy and clarity

OUR MOST POPULAR CONTENT TYPES

LONG FORM CONTENT

Generate and cultivate leads with white papers and eBooks that are engaging and informative.

WEB CONTENT

Establish a presence that gives visitors the content they need at the point of search.

INFOGRAPHICS

Tell your story in words and pictures – and teach them a thing or two while you’re at it.

CASE STUDIES

Give your prospects a glimpse into the many reasons your customers love you.

BLOG POSTS

Don’t just join the industry conversation, propel it forward in style.

EMAIL CONTENT

Engage your prospects with compelling emails that are totally clickable.