7 Tips to Strengthen Your Content: Creating Emails that Engage

7 Tips to Strengthen Your Content: Creating Emails that Engage

In the world of email marketing there are plenty of experts out there who know the ideal length for a subject line, the optimal placement of a CTA or the best time of day for distribution. But following the science and adopting best practices like these may still not guarantee your email will break through the clutter and do its job. To create email content that compels the reader to open, read, act and engage, it’s just as much about the art as it is the science. After all, emails are written...

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7 Tips to Strengthen Your Content: Creating a Winning Case Study

7 Tips to Strengthen Your Content: Creating a Winning Case Study

Case studies are one of the most compelling content types in your arsenal for helping prospects understand the problems your company can solve and the unique approach you offer. But to convey all of this important information, you have to get the content right. Crafting a winning case study not only means finding relevant customer stories to tell, but packaging them in a way that draws readers in and keeps them engaged. Here we give you seven tips that can help you create case studies that...

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Infographic: A Week in the Life of a Content Manager

Infographic: A Week in the Life of a Content Manager

Creating amazing content isn't just about great writing and compelling design, it also requires some first-class content management skills. These include evaluating and organizing source materials, tracking projects from start to finish and providing targeted, timely communication to the right people. A great content manager also keeps content projects on scope and on budget, thoughtfully incorporates SME feedback and serves as the final checkpoint for quality on everything from emails to...

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Getting Creative with Content: The Power of PowerPoint

Getting Creative with Content: The Power of PowerPoint

When we set our sights on a new piece of content, we usually think about the traditional formats we’ve been building for years, such as infographics, white papers, blog posts, case studies and eBooks. But every now and then it’s fun to experiment with something new and expand our horizons. That’s what we did with a short video introducing the signs and symptoms of Content Chaos. We built it using PowerPoint, which we think works pretty well as a storytelling platform. First, we created a...

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7 Tips to Strengthen Your Content: The Art of the Infographic

7 Tips to Strengthen Your Content: The Art of the Infographic

Infographics are a great way to deliver a lot of information quickly while keeping your readers engaged and entertained. They allow you to simplify complex concepts, highlight the steps in a process or reveal facts and stats that command attention. They can also serve another important purpose. Developed properly, infographics can help lead people to related content that deepens their knowledge and propels their journey forward. Since they’re so sharable, they’re often the first touch point...

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