7 Tips to Strengthen Your Content: The Art of the Infographic
Infographics are a great way to deliver a lot of information quickly while keeping your readers engaged and entertained. They allow you to simplify complex concepts, highlight the steps in a process or reveal facts and stats that command attention. They can also serve another important purpose. Developed properly, infographics can help lead people to related content that deepens their knowledge and propels their journey forward. Since they’re so sharable, they’re often the first touch point...
Stop Missing Deadlines with These 3 Tips for Better Content Management
Nothing conjures an image of precision more than a fine Swiss watch – except, perhaps, the German commuter rail system. Why? Because they’re both always on time. If you want your marketing campaigns to run with Swiss precision without getting derailed, start paying as much attention to deadlines as you do to every other element of content development. The ripple effects of missed deadlines Just like leaving one station late can set a train behind for the rest of the day, missing one deadline...
Where to Start: The Top 5 Questions to Ask Before You Create Your Next Piece of Content
What is the most important question to ask before you roll up your sleeves, get your laptop out and start working on a piece of content? Ask ten different marketers and you may get ten different answers. The truth is, the top question can vary based on your company’s goals and the piece of content at hand. That’s why it’s so important to ask all the right questions up front – and note your answers so they can help make your efforts a little easier and a whole lot more focused. To help get you...
Content Consistency – 7 Tips to Get That Lovin’ Feeling
Kate the Content Manager can’t believe it! She’s looking at five new assets – created by a team of SMEs, freelancers and agencies – and they’re all consistent with the company’s brand voice and editorial standards. The copy walks the perfect line between buttoned up and casual, all the acronyms are treated the same and there isn’t a stray serial comma anywhere to be found. This has never happened before, and Kate’s loving it. In our content-driven age it’s not unusual for companies to define...
It’s 10 a.m. Do You Know Where Your Content Is?
“I can’t believe this is happening,” Jane sighed, and buried her head in her hands. The email is supposed to be going out in an hour and the usually unflappable Digital Marketing Manager just learned that the white paper it’s promoting is still in design. While Jane’s had close calls before, she knew this one was going to be bad. How could she not see this coming? Raise your hand if you’ve ever found yourself in Jane’s shoes, scrambling to track down a piece of content days – or sometimes...