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5 Ways Your Content May Be Inadvertently Creating a Dead End

5 Ways Your Content May Be Inadvertently Creating a Dead End

by CabralCommADMN | Oct 5, 2020 | News

At Cabral Communications, we’re hyper-focused on building content that draws readers deeper into the marketing funnel. We love it when people view an infographic then open a tech brief to learn more, or read an e-book and sign up for a free trial. In most cases,...
7 Tips to Strengthen Your Content: Creating Newsletters That Foster Interaction

7 Tips to Strengthen Your Content: Creating Newsletters That Foster Interaction

by CabralCommADMN | Sep 15, 2020 | Content Creation, News

If you’ve written or distributed a newsletter in your career, you likely know that opens aren’t enough. Newsletters present a great opportunity to deliver value and establish a two-way dialog with those who can make a huge difference in your business. They can also...
7 Tips to Strengthen Your Content: Building Brochures That Help You Compete

7 Tips to Strengthen Your Content: Building Brochures That Help You Compete

by CabralCommADMN | Aug 17, 2020 | Content Creation, News

While brochures haven’t received much attention lately, they still fill some important roles in the marketing mix. They’re a great way to go deep into the benefits of your solution, they provide a tangible asset to send prospects when they ask for more information and...
What is the Ideal Length for a B2B Blog Post?

What is the Ideal Length for a B2B Blog Post?

by CabralCommADMN | Aug 1, 2020 | Content Creation, News

Here’s a question we hear quite often when we talk to B2B marketers about blog content: “How many words should our blogs be?” It’s a fascinating discussion, because there are so many perspectives out there. An SEO expert might say that longer is better, while content...
7 Tips to Strengthen Your Content: Creating Emails that Engage

7 Tips to Strengthen Your Content: Creating Emails that Engage

by CabralCommADMN | Jul 27, 2020 | Content Creation, News

In the world of email marketing there are plenty of experts out there who know the ideal length for a subject line, the optimal placement of a CTA or the best time of day for distribution. But following the science and adopting best practices like these may still not...
7 Tips to Strengthen Your Content: Creating a Winning Case Study

7 Tips to Strengthen Your Content: Creating a Winning Case Study

by CabralCommADMN | Jul 20, 2020 | Content Creation, News

Case studies are one of the most compelling content types in your arsenal for helping prospects understand the problems your company can solve and the unique approach you offer. But to convey all of this important information, you have to get the content right....
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