by CabralCommADMN | Jul 28, 2021 | News
While most high tech markets have their own set of unique dynamics, cable has a heartbeat all its own. It’s a fascinating space that’s full of interesting and intensely smart people, many of whom have been working in cable for decades. Technology transitions in cable... 
by CabralCommADMN | Oct 5, 2020 | News
At Cabral Communications, we’re hyper-focused on building content that draws readers deeper into the marketing funnel. We love it when people view an infographic then open a tech brief to learn more, or read an e-book and sign up for a free trial. In most cases,... 
by CabralCommADMN | Sep 15, 2020 | Content Creation, News
If you’ve written or distributed a newsletter in your career, you likely know that opens aren’t enough. Newsletters present a great opportunity to deliver value and establish a two-way dialog with those who can make a huge difference in your business. They can also... 
by CabralCommADMN | Aug 17, 2020 | Content Creation, News
While brochures haven’t received much attention lately, they still fill some important roles in the marketing mix. They’re a great way to go deep into the benefits of your solution, they provide a tangible asset to send prospects when they ask for more information and... 
by CabralCommADMN | Aug 1, 2020 | Content Creation, News
Here’s a question we hear quite often when we talk to B2B marketers about blog content: “How many words should our blogs be?” It’s a fascinating discussion, because there are so many perspectives out there. An SEO expert might say that longer is better, while content... 
by CabralCommADMN | Jul 27, 2020 | Content Creation, News
In the world of email marketing there are plenty of experts out there who know the ideal length for a subject line, the optimal placement of a CTA or the best time of day for distribution. But following the science and adopting best practices like these may still not...