by CabralCommADMN | Oct 5, 2020 | News
At Cabral Communications, we’re hyper-focused on building content that draws readers deeper into the marketing funnel. We love it when people view an infographic then open a tech brief to learn more, or read an e-book and sign up for a free trial. In most cases,... 
by CabralCommADMN | Sep 15, 2020 | Content Creation, News
If you’ve written or distributed a newsletter in your career, you likely know that opens aren’t enough. Newsletters present a great opportunity to deliver value and establish a two-way dialog with those who can make a huge difference in your business. They can also... 
by CabralCommADMN | Aug 17, 2020 | Content Creation, News
While brochures haven’t received much attention lately, they still fill some important roles in the marketing mix. They’re a great way to go deep into the benefits of your solution, they provide a tangible asset to send prospects when they ask for more information and... 
by CabralCommADMN | Aug 1, 2020 | Content Creation, News
Here’s a question we hear quite often when we talk to B2B marketers about blog content: “How many words should our blogs be?” It’s a fascinating discussion, because there are so many perspectives out there. An SEO expert might say that longer is better, while content... 
by CabralCommADMN | Jul 27, 2020 | Content Creation, News
In the world of email marketing there are plenty of experts out there who know the ideal length for a subject line, the optimal placement of a CTA or the best time of day for distribution. But following the science and adopting best practices like these may still not... 
by CabralCommADMN | Jul 20, 2020 | Content Creation, News
Case studies are one of the most compelling content types in your arsenal for helping prospects understand the problems your company can solve and the unique approach you offer. But to convey all of this important information, you have to get the content right....