by CabralCommADMN | Sep 20, 2021 | News
In an earlier blog we outlined five dynamics that make the cable market unique and discussed how they affect content creation for broadband equipment vendors. In this one we’ll take a closer look at the service provider buying cycle and the opportunities it... 
by CabralCommADMN | Jul 28, 2021 | News
While most high tech markets have their own set of unique dynamics, cable has a heartbeat all its own. It’s a fascinating space that’s full of interesting and intensely smart people, many of whom have been working in cable for decades. Technology transitions in cable... 
by CabralCommADMN | Oct 5, 2020 | News
At Cabral Communications, we’re hyper-focused on building content that draws readers deeper into the marketing funnel. We love it when people view an infographic then open a tech brief to learn more, or read an e-book and sign up for a free trial. In most cases,... 
by CabralCommADMN | Sep 15, 2020 | Content Creation, News
If you’ve written or distributed a newsletter in your career, you likely know that opens aren’t enough. Newsletters present a great opportunity to deliver value and establish a two-way dialog with those who can make a huge difference in your business. They can also... 
by CabralCommADMN | Aug 17, 2020 | Content Creation, News
While brochures haven’t received much attention lately, they still fill some important roles in the marketing mix. They’re a great way to go deep into the benefits of your solution, they provide a tangible asset to send prospects when they ask for more information and... 
by CabralCommADMN | Aug 1, 2020 | Content Creation, News
Here’s a question we hear quite often when we talk to B2B marketers about blog content: “How many words should our blogs be?” It’s a fascinating discussion, because there are so many perspectives out there. An SEO expert might say that longer is better, while content...