Looking Back: The 5 Reasons I Started a High Tech B2B Content Agency
One of the benefits of having a little extra time these days is the opportunity we all have to reflect. Many of my memories are simple things from much simpler times: gathering with family, watching my son play baseball and going to restaurants. But I’ve also been thinking quite a bit about something that stretches all the way back to 2008, when I decided to create an agency with a pure focus on high tech B2B content. Back then, content wasn’t quite what it is today. It used to be an add-on to...
Content in the Times of COVID-19 – A Few Tips from Our Team
The arrival of the coronavirus has revealed a lot about our society, our humanity and our ability to adapt in times of great uncertainty. Much of the change is being felt at a personal level as we navigate a new world of remote work, home schooling, supply shortages and social distancing. While that’s not the focus of this article, please know that it most certainly is the backdrop. Because with so much change and uncertainty at home, it can be difficult to know how to go about our business at...