by CabralCommADMN | Aug 1, 2020 | Content Creation, News
Here’s a question we hear quite often when we talk to B2B marketers about blog content: “How many words should our blogs be?” It’s a fascinating discussion, because there are so many perspectives out there. An SEO expert might say that longer is better, while content... 
by CabralCommADMN | Jul 27, 2020 | Content Creation, News
In the world of email marketing there are plenty of experts out there who know the ideal length for a subject line, the optimal placement of a CTA or the best time of day for distribution. But following the science and adopting best practices like these may still not... 
by CabralCommADMN | Jul 20, 2020 | Content Creation, News
Case studies are one of the most compelling content types in your arsenal for helping prospects understand the problems your company can solve and the unique approach you offer. But to convey all of this important information, you have to get the content right.... 
by CabralCommADMN | Jul 13, 2020 | Content Management, News
Creating amazing content isn’t just about great writing and compelling design, it also requires some first-class content management skills. These include evaluating and organizing source materials, tracking projects from start to finish and providing targeted,... 
by CabralCommADMN | Jun 12, 2020 | Content Creation, News
When we set our sights on a new piece of content, we usually think about the traditional formats we’ve been building for years, such as infographics, white papers, blog posts, case studies and eBooks. But every now and then it’s fun to experiment with something new...