ELEVATING YOUR CONTENT WITH AN EXPERT POINT OF VIEW
When you outsource content creation to an agency, chances are you know exactly what you want and just need it spun up fast. But there may be times when you can use a little help defining what a piece of content should look like, who it’s targeting and how it connects to the rest of your content. That’s where experience can make a world of difference. At Cabral Communications, we can help strengthen your content by:
• Generating ideas, angles and messages
• Aligning new content with your existing templates
• Targeting content to buyer personas and journey stages
• Creating thoughtful calls to action and content chains
STANDARDIZING CONTENT FOR CONSISTENCY AND SCALE
When your content library starts to look disjointed, it’s probably time for a change. That’s because shifting templates, designs and tones of voice don’t just dilute your brand and messages – they make it really tough to run a large-scale content operation. We can help unify your content and make production more efficient by:
• Defining standard content types that support your program
• Building detailed templates to guide content creation
• Creating processes and tools that simplify production
• Auditing content libraries for consistency and scalability
GETTING AHEAD WITH CONTENT CALENDARS AND PLANS
We have a saying around here that there should be very few last-minute content projects in the world. That’s because the drivers for content – product launches, customer wins, events and marketing programs – tend to come with enough of a lead time for teams to plan ahead. But competing and changing priorities often conspire to make content a last-minute endeavor – and a source of stress. We can help you avoid the rush by:
• Reviewing program priorities with you by quarter, half or year
• Creating and maintaining a content calendar that adapts to change
• Building targeted content plans that support your program goals
• Prescribing content that solves acute marketing challenges